Launch of “I Heart Pinoy Monday” block – featuring the Season Three premiere of hit show It Takes Gutz To Be A Gutierrez and the series debut of The StyleList Inc. – scores impressive ratings for E! in the Philippines
Filipinos just can’t get enough of E! Entertainment Television, the pop culture powerhouse from NBCUniversal International Networks. The channel’s consistent ratings growth registered significant increases with the launch of the “I Heart Pinoy” block on Monday, 27 July on E! in the Philippines.
The block featured back-to-back premieres of hit original reality series It Takes Gutz To Be A Gutierrez Season Three and the brand new E! Philippines-exclusive series The StyleList, Inc. Viewing of the block was dominated by a young and affluent demographic, which improved significantly from historical averages. Ratings highlights include:
It Takes Gutz To Be A Gutierrez: Season 3 premiere, E! Philippines, Monday, 27 July 2015 at 9pm
- The series’ highest-rated premiere to date among the core demo, Women 20-44, and other key demos such as Women 16+, Adults 20-44, and SEC ABC1 viewers
- Ranked #1 out of 26 English GE/ lifestyle channels in its timeslot among SEC ABC1 viewers, and #3 among both Women 20-44 and Adults 20-44
- 64% of viewers were Young Adults 16-34, up 156% vs. channel average
The StyleList Inc. Premiere, E! Philippines, Monday, 27 July 2015 at 9:30pm
- Improved timeslot average by 102% among Women 20-44, 24% among Adults 16+, and 683% among SEC ABC1 viewers
- Ranked #2 out of 26 English GE/Lifestyle channels in its timeslot among SEC ABC1 viewers
- 81% of viewers were Young Adults 16-24, up 376% vs. channel average
Source: Kantar Media Philippines/Infosys. Total Urban Philippines. Individuals in pay TV homes. Past 12 Week dates: from May 4 to July 20, 2015. SEC ABC 1 = middle income to upper income socio-economic groups.
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